The return of the local assembly of the Hilux pick-up coincides with the 50th year celebration of the Hilux
In October 2019, the 1st Toyota Hilux pickup rolled off the newly commissioned assembly line at the Associated Vehicle Assemblers (AVA) by His Excellency President Uhuru Kenyatta. The new line which is projected to create an initial 200 jobs out of the production of 1,200 units in the first year of operation, marked the return of the local assembling of the Hilux pickup that had been discontinued in 2005.
The addition of the Hilux pickup assembly line at AVA further entrenches Toyota Kenya’s commitment to supporting the growth of the manufacturing sector in Kenya, one of the key pillars under the National Government’s Big Four Agenda. Toyota Kenya already assembles locally, the versatile Toyota Landcruiser pick-up that is renowned in the Tourism Industry and also being used to enhance security by the National Police services, the Hino 500 and 300 truck series at AVA Mombasa, and Yamaha motor bikes in Nairobi.
The Automotive industry in Kenya has the potential to significantly contribute to the manufacturing sector and contribute to growing the sector’s share to the GDP from the current 9.2% to 15% by 2022, which is in line with the national government’s Big Four Agenda.
With this new assembly line, Toyota Kenya is also demonstrating support to the government’s implementation of the ‘Buy Kenya Build Kenya’ initiative which is intended at realizing a bigger contribution by the manufacturing sector to the national economy. As the production capacity grows across all three lines, it lays foundation for the same growth to be replicated in the local content component manufacturing category.
Through the investment in local assembly, Toyota Kenya has created opportunities for some of the vehicle components to be produced locally hence creating more jobs downstream to support the local economy. Working very closely with Toyota Motor Corporation and Toyota South Africa Motors engineers, the local assembling will ensure Technological transfer and skills upgrade of the technical staff as part of Toyota’s Best-practice sharing to the local communities in the markets where it operates.
The decision to set in motion the local assembly of the Hilux pickup was informed by the model’s rising popularity among Kenyans. Statistics indicate that the Toyota Hilux accounts for about 39% of the total new vehicles market pick up segment in Kenya and hence would benefit more consumers in this fast-growing segment that supports business-to-customer operations and the small and medium enterprises. The statistics indicate a 5% growth in the new market segment compared to same period last year.
Bringing the joy and freedom of movement to all people is Toyota’s vision for the future mobility society. Toyota is confident in leading the future mobility society, enriching lives around the world with the safest and most responsible ways of moving people. Through commitment to quality, ceaseless innovation, and respect for the planet, the firm strives to exceed expectations and be rewarded with a smile.
The establishment of the Hilux pick-up assembly line is firmly set on these principles. The return of the local assembly of the Hilux pick-up coincides with the 50th year celebration of the Hilux. This is a vehicle that was made to be tough and becoming a reliable partner to customers.
Hilux First Generation
Hilux Fifth Generation
The Hilux debuted in March 1968 as a new bonnet-type truck with a 1.5-liter engine and a 4-speed manual transmission with a column shifter. The second-generation Hilux was placed on the market in May 1972 with the addition of the highway model fitted with a 2.0-liter engine. We had the third-generation Hilux in 1978, fourth generation in 1983, the fifth generation in 1988, the sixth generation in 1997 and the seventh-generation in 2004 Whilst the current model is the Eight generation of Hilux.
The entire development concept for the eighth-generation Hilux was centered on ‘redefining toughness,’ with the aim of making the new Hilux ‘tougher’ based on a much broader interpretation of that word. As Toyota maintains world class quality, the production of the Hilux in Kenya will bring forth great cost reductions. Toyota Kenya believes the Hilux is a vehicle that embodies the joy of owning something special, due in part to its dignified appearance, together with a toughness forged in the real world.
In addition, Toyota Kenya places great importance on the environment and society, with an eye toward an even better society. The firm seeks to continue being a company that is trusted by its customers. With that in mind, they have undertaken a variety of initiatives spanning governance, compliance, and risk management.
The Toyota Kenya Foundation has been at the forefront to equip Kenyans with advanced mechanical skills suited for the current and future Automobile market. To do this, Toyota Kenya through the Foundation wing, has a fully-fledged Toyota Kenya Academy that offers both Technical and Soft skills training to its current staff and to outsiders who are sponsored as part of the Foundation’s social responsibility. The Toyota Kenya Foundation has partnered with the Ministry of Education, State Department for Vocational and Technical Training to offer Competency based training and assessment to Technical instructors and students in some of the Technical institutes. The Foundation also offers scholarships to brilliant students from less privileged background studying diploma courses in Government colleges.