Corporate Social Responsibility

The Government of Kenya has announced drought in Northern Kenya as a National Disaster since many people are losing their lives. In response, Toyota Kenya will be partnering with UNICEF to respond to this through contribution of Food & Water.

As the Toyota Kenya family, each team member, customer, partner, associate and well-wisher is welcomed to register your donation (cash or non-perishable food items) with Ann Kamore at our Head Office (Uhuru Highway/Lusaka Rd, Nairobi) at the Corporate reception.

Download  UNICEF-TOYOTA PPT Presentation issue action impact

Download  OCHA Regional SitrepJuly 29 2011

The Marketing Team at TKL led staff and children through a very successful Launch of the Toyota Dream Car Art Contest in November. This was is in partnership with SOS Children´s Village in Buru Buru where TKL has adopted a family. The Participants included children from SOS together with Children from the Communities within the area. The turnout was tremendous and the event was crowned with lots of fun and games for the children who streamed all over the compound playing. This being a nationwide contest Dealers will also take part through incorporating the contest with their events to give us a good geographical representation of the contestants.

• Mater Heart Run is an established trust that seeks to treat congenital heart diseases which is a common birth defect worldwide.
• This is the third year in a row Toyota Kenya Limited is sponsoring this worthy cause.
• Toyota East Africa Limited sponsored The Mater Heart Run to the tune of Kshs. 130,000
• Forty members of staff registered to participate in the event.
• TKL also had an opportunity to display 3 banners at the event as part of the sponsorship rights.



• The event was well attended by people from all walks of life among them high ranking government officials, C.E.O´s, school children and the general Public.
• Thirty people from Teal took place in the run and they must be commended for they did a good job as they all managed to finish the race.

Thirty five students were the beneficiaries of the Toyota Kenya Foundation this year. The students were awarded with scholarships for college diplomas in various disciplines. A ceremony was held for the students who were joined by their family members and teachers at the luncheon in their honor. Also present were TKL´s Chairman Mr. Dennis Awori, the MD, Mr.Hylton Bannon, and TTAF´s MD Mr. Kaneko among other staff from TKL.

Education is one of the key focus areas Toyota East Africa has been keen on supporting the society. The Toyota Kenya Foundation continues to sponsor needy students through several institutions in the country. The foundation was established in 1990 with a responsibility of supporting students facing financial challenges. Mr. Nicholas Kaleve and Abigael Munyinyi have been the officials who work passionately towards ensuring this noble cause is realized. For the students they left a happy and proud lot. As G.K. Chesterton rightfully put it “Education is simply the soul of a society as it passes from one generation to another.”

TKL has also donated a Toyota Rav4 to Strathmore University in support of the construction of an ultra modern block of classes. This is the first time TEAL was getting into this partnership with an objective to foster education in the society where Strathmore has actively supported needy students through their Community Outreach Program.
The RAV 4 is the main prize in a draw currently running where tickets purchased are entered into a draw.

Bill Clinton was once quoted saying “Today, many companies are reporting that their number one constraint on growth is the inability to hire workers with the necessary skills.” TKL has over the years ensured that technicians are up to skill by offering training and putting this to test through the Technical Skills contest. This year saw Mombasa Toyota surrendering their trophy back to Nairobi Toyota�s James Mwangi. Well done to the service team.

The Toyota Dream Car Contest was a very successful event filled with lots of fun for kids. TKL crowned off the competition with an award Ceremony for the children and their families.
The winners were awarded with Toyota gift hampers, Lunch or Dinner vouchers at some of Kenya´s five star hotels. The children presented fantastic drawings with concepts of flying cars, to solar powered vehicles and aqua vehicles that could go on land and water.

Hoping to reduce child mortality in Kenya as part of their Corporate Social Responsibility, Toyota Kenya Ltd. (TKL) partnered with the United Nations Children´s Fund (UNICEF) for the second year running to run the Child Alive campaign. The objective of the campaign was to raise money for the training and mobilization of religious organizations that will educate families about child survival practices and offer free health services to pregnant women and children under the age of five.

For the past two years, the campaign has used the unique SMS (short message service) promotion to generate contributions across the country. The promotion gave Safaricom mobile subscribers the chance to win prizes by simply answering a child survival question, helping raise community awareness about child mortality and ways to prevent it. For the contest´s grand prize, Toyota East Africa Ltd donated a brand new Hilux D/cab in 2007 and a Corolla ZZE in 2008. The SMS promotion raised 12 million Kenyan shillings ($153,846) in 2007, and UNICEF´s goal in 2008 raised 20 million shillings ($256,410). The creativity of the 2007 Child Alive campaign concept was also recognized at the 2008 UNICEF Global Forum in Istanbul, where it won the Innovative Fundraising Idea Award.

TEAL is also actively participating in the area of education with its Toyota Kenya Foundation. Recognizing that education is the key to ensuring the sound development of the region, the Toyota Kenya Foundation aims to provide scholarships for underprivileged students hoping to study in the fields of medical care, agriculture, environmental protection, and engineering. Scholarships covering tuition, housing, examination fees, and textbook purchases are provided to 25 students attending post-secondary schools, enabling the students to focus on learning important skills and knowledge that they will later put to use in community development.

Caption; Mr. Tomonori Umehara, Toyota East Africa´s Managing Director hands over vehicle keys to Mr. Eliud Nguthi a farmer from Kikuyu who won the grand prize a new Corolla ZZE model worth 1.8 million during the just concluded Child Alive Campaign 08. Looking on is Dr. Olivia Yambi the UNICEF Country Director – Kenya, and in the background, Dr. F. Kuria of the Interreligious Council of Kenya, and far right, Ms. Mary Chege, Nairobi Toyota Retail Sales Manager.

Mr. Eliud Nguthi, a farmer from Kikuyu gets a feel of the brand new Toyota Corolla he won in the UNICEF Child Alive Campaign. The Corolla ZZE model worth 1.8 million was the grand prize donated by Toyota East Africa Ltd.